This week we’re talking about pricing your product or service with my awesome guest Tom Buford of Tome Buford marketing. And really, about the FEAR of pricing. And the voices in our heads that say…
Who would pay that for what I do? If I price it like that even I couldn’t afford my own product! I’ll start with this low price and raise my price later after I get a following. What if nobody buys? I better price it low just in case!
All of these pricing fears are real – and they can be devastating to your business and your bottom line.