I’ll be the first to admit that it’s hard to think through the tough questions. Most of us would rather get started designing our awesome product than think through the details of what it means to own a business.

On this episode of the Fashion Brain podcast, we talk about what questions you need to ask yourself before you launch a fashion line (or any business, for that matter). It’s a step many of us want to skip. But I warn you… If you launch a fashion biz (and start spending money) without addressing these issues first, you’ll be sorry.

This week we’re talking about pricing your product or service with my awesome guest Tom Buford of Tome Buford marketing. And really, about the FEAR of pricing. And the voices in our heads that say… 

Who would pay that for what I do? If I price it like that even I couldn’t afford my own product! I’ll start with this low price and raise my price later after I get a following. What if nobody buys? I better price it low just in case!

All of these pricing fears are real – and they can be devastating to your business and your bottom line.

In this episode of the Fashion Brain podcast, we talk about the down-an-dirty reality of running a fashion business.

My guest is Maria Boustead, designer and founder of Po Campo. Maria designs bags that are functional and cute and she loves what she does. She shares her story about the things she wasn’t prepared for, her lucky break that turned into her worst nightmare, how her business strategy has changed, and stepping off the cliff.

She is SO HONEST in this interview – it is tremendous of her to share the real deal. No BS and no sugar coating. You are going to LOVE it! She is one of my favorite designers on the planet.

This is amazing advice for any entrepreneur, maker, or fashion designer who is looking for their lucky break.