It's a tricky balance to think about ditching your day job as you build the business of your dreams. When is the right time? How much money should you save? What if you're terrified?
My guest today walks us through how to make the transition when you have one foot in your full-time day job (the one that's paying the bills) and the other knee deep in entrepreneurship.
Girl's got rent, ya know...but the girl also deserves a chance to build the business of her dreams.
Elizabeth Stiles is a fashion brand consultant in the UK. She's worked in all aspects of the fashion and apparel industry. She had a lot of great jobs that paid well, but something was missing. She wanted something bigger, something better.
She tells us how she used her 3 hour London commute to prepare to launch her own business and the specific steps you can take to prepare to ditch the day job.
Show notes and links:
janehamill.com/elizabethstiles/
Monthly Coaching Program:
janehamill.com/membership
"How can I improve my email open rates for my online boutique? I feel like I'm doing everything I should but not getting results."
Are your email open rates low?
My client wants his email open rates to improve and I’m assuming he cares about it so much because he feels it will lead to more sales (he and his partner own an online clothing & jewelry boutique hosted on Shopify).
Why are my email open rates so low? Let’s start with the basics…
1. Is your list fresh? Scrub it! Newer subscribers are more highly engaged
2. Where did the names come from? JH client story – LINKEDIN. Nooooooo!!!
3. Consistency matters more than you think
4. “Occasional” emails actually lower your open rates, unsubscribes, spam reports
5. Best time to send – not as important as you think
6. Too sales-y or gasp!! BORING.
If you want increase open rates and ultimately make more money, think about it. The big picture. We want the CUSTOMER. Not the one-off sale.
If you want to sell, stop trying to sell. Do the opposite.
In this episode, I'll explain the the nitty gritty of getting people to OPEN your emails.
Enjoy!
Jane
I’m so excited to share this episode with you today!! In today’s show, I interview Claire Wolfson, the co-owner of Bean Goods, a dachshund-centric online store devoted to “radical people who love their wiener dogs”,
Claire’s an entrepreneur whose business is breaking through. In fact, it’s exploding.
Claire has DOUBLED her sales and in this episode, she’s going to tell you EXACTLY what she’s doing differently this year. What’s different about how she’s running the business AND how she shows up entrepreneur and a boss.
And not just things like, oh, you’re doing Facebook ads this way or that way, but the specific list of what Claire’s doing differently that’s allowed her to double her sales without working any harder.
Her sales are up 100%, she’s not working any harder, she feels less overwhelmed, and she and Chris enjoy their business more.
Whaaaaaa??? How is this happening?
Enjoy the show!
Jane
Show Notes and Links:
https://janehamill.com/claire/
Jane's Coaching Membership:
https://janehamill.com/membership/
I should really call this episode...
“My Big Dumb Newbie Mistake and How I Lost $25,000 Selling to a Big Box Store”.
No, it’s not a joke. My biggest mistake in business was when I screwed up an order with a major department store and it cost me waaaaaay too much money. And confidence. And shame.
It's never fun when you screw up, and I've made a gazillion business mistakes during my gazillion years as an entrepreneur, but the mistake I'm sharing today is particularly epic.
I didn't trust my gut and I lost $25,000. Here's what happened...
After you listen to the episode, tell me this...
Have you experienced something like this?
Could you give me a specific example (in the comments on the blog - janehamill.com/mistake) of a business mistake and what you learned from it? I can’t wait to read your comments!
Show Notes and Links:
https://janehamill.com/mistake
My Monthly Coaching Program: