My guest today is Magdalena Nehm, a Swedish jewelry designer who owns MNOP Jewelry.
When I first met Magdalena, she was getting about one order per month from her website. She had a great product and knew she wanted to build a bigger audience, but she wasn't sure what to do to make it happen.
She didn't know what specific marketing activities would actually work to grow her business so she wasn't doing anything. She was designing and making the jewelry but didn't have enough orders coming in to make it a "real" business.
A lot has changed for Magdalena. Her sales are waaaaaayyy up and in this episode, she explains what she's done to get more traffic and sales.
Show Notes and Links:
www.janehamill.com/magdalena
Monthly Business Coaching with Jane
www.janehamill.com/membership
My guest today is a member of my coaching program, Killian Hagen from Bruce & Olive. He's so honest about the first 6 months of his apparel business.
"I felt very stressed out. There are so many levers you can pull at any time with marketing. I was feeling really overwhelmed. I think I had analysis paralysis, which led to decision fatigue, which led to nothing. Too much time was going by with me doing nothing. "
And yet, Killian has been able to work through all of these frustrations and get the support he needs to take action. He's doing all the things that get results. And it's working.
Killian lays it all out for us and it's awesome.
Show Notes and Links:
https://janehamill.com/killianstory/
The program where Killian is a members:
Jolie Dennison is an artist in the UK who sells her art and bible journals online. She's had a pretty crazy year - from closing her brick & mortar shop after 6 years to health issues to cresting snd selling a "replenishable" product (bible journals) in addition to her art.
It hasn't always been easy - not even close. But in the episode, Jolie tells how she perseveres, gets support, and DOES THE WORK.
"When I do the things I learn in the coaching program, I make more money."
The key for Jolie is working around her health issues and staying focused on her goals - no BSOS (bright shiny object syndrome).
Listen to her story and LMK what you think back on the blog!
www.janehamill.com/jolieart
When I first met my guest today, Jackie Ayres from Dyetology, she was running her business while working a full-time corporate job. All of the sales from her apparel and accessories line "side hustle" were coming from in-person art shows and B2C events. It was fun - but exhausting.
Her main objectives in working together were:
The first half of last year really sucked for Jackie. She had already quit her day job (yay) but she had back surgery and couldn't do all the things to grow her business.
Forget about selling at shows - she was in pain.
She thought the entire year would be a wash.
And then...she doubled down. She got into action with her online biz and Holy Moses she turned into Jackie the Entrepreneur 2.0:
Can I get an AMEN? And all of this growth came from the last 6 months of 2019.
Jackie shares how she's growing her business.
She also tells us how joining a business coaching program helped her get clear on her marketing & sales plan and gave her the support & accountability she needed.
Our monthly coaching program has been a life-changer for Jackie.
You can check it out here:
www.janehamill.com/membership
Show notes and links from this episode:
My guest today is Layne Booth, CEO of the Project Booth. Her goal is to "bring the data and not the drama to actually grow your business".
In this episode, Layne and I discuss how product-based business owners can get a better understanding of cash flow, inventory management, timing of deliveries, and more.
Data and numbers are swirling around in every business. This can be very overwhelming and uncomfortable if you don't understand what the numbers really mean.
When I owned my retail store, I was obsessed with cash flow. Obsessed (and anxious). My Chicago boutique often carried $500K in inventory - a huge investment I was always worried about screwing up.
Layne helps business owners with all things data and numbers - online shop owners, Amazon sellers, and brick and mortar boutique owners.
Let's face it, numbers, speadsheets, and dashboards freak some people out a little. Layne just gets it. And she makes it wasier for us to understand.
Enjoy!
Show Notes and Layne's Free Masterclass back on the blog:
https://janehamill.com/projectbooth/