This podcast covers my checklist of what you need to have ready BEFORE you approach a retail buyer. What YOU, the creator, are thinking is not even close to the way THEY, the buyers, are thinking. When you get a chance to show your line to a retail buyer, you want to be prepared. They will NOT be patient with you if you don’t have professional looking line sheets and selling tools. If you don’t know your delivery dates, terms, pricing, and sizing info, buyers will be frustrated you may lose a chance at an order.