"Through basketball, I learned discipline, perseverance, teamwork, failure, success. These are lessons that can be applied to any field." - Kobe Bryant

Today I share a Kobe Bryant clip that absolutely blows me away. It's like the holy grail of success mindset and it's EXACTLY the way I'd love to approach my business.

Fear of failure is part of owning a business, right? And It's not like we're spending 8 hours a day acting like "I hope I don't fail", right?

Or is it. I hope this Kobe mindset shift helps you as much as it's helping me.

Announcing!!! Brand-new business workshops are coming! Email list building, Content & Promotions planning, 10-Minute Weekly metrics system, and more... To unlock early access, go to: 

https://fashionbrainacademy.com/workshopsEB

The Fashion Brain Website:

https://fashionbrainacademy.com/

Today is about what you can STOP doing. There's a some questionable marketing going on out there and I'll share what's really working for my clients and what's not. If you sell physical products - clothing, accessories, jewelry, home goods, pet products - this is for you. There's so much misinformation out there  and I'd like you to know what to do and what to skip.

We cover:

• posting on social media and the "old school" (and unprofitable) way people are still doing it
• the mistake of "us too" branding even though it seems safer
• Calvin Klein vs. Ralph Lauren and which one's kicking arse with engagement
• the product photography that looks outdated right now
• SEO - the slow and steady success of search engine optimization for ALL OF MY CLIENTS! Every single dang one (who bothers to do it)
• can small fashion & jewelry brands just ignore Facebook altogether? (I know you want to...)
• the highly curated Instagram feed -- good or bad?

Show Notes & Links: 
https://fashionbrainacademy.com/outdated-marketing/

Private Coaching with Jane - clarity, ccountability, action
https://fashionbrainacademy.com/calendar/

What products should I drop when? How much inventory will I need? What's a logical way to set sales goals? We cover all of this and more. 

You'll get a deeper understanding of the top product planning and inventory mistakes I see with my clients (and I've made them all myself) plus how to fix them. 

This is for fashion products, accessories, jewelry, home goods, CPG...

1: Setting Sales Goals Based on Nothing

- Pop quiz: What's the #1 predictor of sales for a DTC market, craft show, or retail store?

2: Not Understanding How Much Inventory You Will Need

- Stock to Sales ratio, sell-thru percentages, POD vs. in-stock vs. pre-order vs. made to order...

3: Dropping Seasonal Products Too Late

- your "too early" is my "way too late", seasonal vs. evergreen products

We also cover markdowns and how to actually PLAN for them and deal with markeitng things down. 

xo - Jane

www.fashionbrainacademy.com 
brain@fashionbrainacademy.com

What if you spent 30 minutes planning your Holiday sales and emails? 

As in...right now. Today. 

Without overthinking, over analyzing, or fancy planning tools.

This episode breaks down 4 simple steps to crushing your BFCM and Holiday season sales. This is phase One of planning and I promise you, it can be done quickly.

Let me know how it goes, OK? Hit me at brain@fashionbrainacademy.com. 

Show Notes: 
https://fashionbrainacademy.com/holiday30/

If you’ve been slogging away at your business for a while & still thinking:

• “I’m working way too hard to be making this little money.”
• “My business looks good on paper but it’s killing me.”
• “I’ve totally lost track of my ideal customer and how to speak to them.”

Maybe it's time to consider some coaching. Check it out here: 
https://fashionbrainacademy.com/calendar/