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Jane Hamill | Podcast

The show for fashion entrepreneurs who want to grow a profitable business with no BS.
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Jane Hamill | Podcast
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Now displaying: May, 2019
May 30, 2019

What would it be like to do something totally different? One day you're designing a clothing line and the next you decide you want to be a writer. Boom - business pivot.

A lot of us THINK about making a switch like that but my guest today is actually DOING it.

Adeline Olmer has owned a fashion business for quite a while, she's owned a retail store, worked as an artist. Her work is lovely. Her clothing line is architectural and fun. But she tells me about owning a fashion business...

"It was NOT easy." - Adeline Olmer

I'd say that's an understatement.

The business pivot started when she finally committed to writing her blog every week - no matter what. She's been blogging for years but never consistent with her content. She wanted more traffic to her site and I was always telling her that creating consistent content is a key component. I'm always telling everyone that.

She blogged weekly and things started happening. Her email list grew "without even trying", people reached out and thanked her for her blog stories, her posts became the topic of conversation at cocktail parties.

In other words, it was working. So she shifted from writing posts designed to help sell her apparel line to writing stories about her experiences, her past, and things happening in life - good and bad. And now, she's writing a book. A huge change in career.

"I started writing my blog every single week and it brought me so much pleasure and feedback. People were responding. It brought me such joy to write these stories. It changed everything."

Going from fashion design to being an author and a workshop leader has been...interesting.

"Easier than I imagined. And harder", she says.

Adeline's stories make me think about things in a slightly different way. I look forward to getting them every week.

I hope you enjoy this episode!

Jane

Show Notes and Links:

www.janehamill.com/frenchsecrets

May 24, 2019

My mission is for you to build a following for your brand and to let people get to know you, like you and trust you. When that happens, there's always a percentage of these people who will want to buy from you. It will be a natural progression and not something you'll need to worry about. You won't have to always be saying, where's my next sale coming from? What am I going to do? How will I get enough traffic to hit my sales goals?

I truly believe any entrepreneur can build a following of people who want to buy their products ,can afford to pay for them and understand the value. 

This episode explains the "backwards" strategy of getting sales. 

Enjoy!

Jane

May 16, 2019

There's setting up your show booth to "look good" and then there's setting it up for maximum SALES. I certainly didn't know the difference when I first started doing shows.

This episode will tell you exactly what to do with your booth for a craft fair, art show, market, festival, wholesale trade show - any selling event.

My guest today is Amy Meadows and she's an absolute expert at visual merchandising with intent to sell. It doesn't matter if it's a B2B or B2C show, booth setup is a high level skill and there’s no one better at it than Amy.

She understands the issues my clients face when doing trade shows. She gets down to the nitty gritty details and in this interview she tells how she worked with a clothing designer and...

"we were able to talk through some of those very same logistics issues that you just talked about. How many nails are you going to actually poke in that wall and what is the cost per square foot going to be and how long are you going to be there and how are you going to optimize all of your presentations so that you are blowing out sales?"

You're going to learn a lot in this episode. 

Show Notes and Links: 

https://janehamill.com/trade-show-booth-setup/ 

May 10, 2019

Having a content marketing strategy that consistently ATTRACTS people to your website is a life-changing thing. AS a creative entrepreneur, knowing you have a PLAN in place, and an actual calendar you can follow - it's nothing short of magical! Magical, I say.

Today, I'm going to share my process for getting started with a kick-ass badass BOSS holy moses it works content calendar.

And most importantly, a content marketing plan that results in...

  • money $$ for you, and
  • happiness :) :) for your customers

Let's do it together, people!! Get your marketing calendar together NOW before summer -- before the kids get out of school, before you head out on vacation, before you lay on your hammock & listen to the birds and drink wine...

Get your content plan together and you will feel IN CONTROL of your destiny, your business, and your bank balance.

Let's do it. :)

janehamill.com/calendar

May 1, 2019

Let me ask you something. That seems simple...

How happy are you with your business right now? Are you pleased with how things are going? The way you run it? How much you work? How much money you make?

What would make you REALLY happy with your business?

Yesterday I had a full day of brainstorming and planning with my friend/colleague/coach. It was amazing.

Throughout the day, I could sense she felt frustrated. From my viewpoint, her business is going AWESOME so I couldn't understand what was bugging her.

So I asked her..."What's going on overall? Are you happy with how your business is doing?"

After a long pause, she replied "I just wish it were easier..."

Ever have that feeling? We just want to be happier, we want things to be easier, and yet when I asked my coach what the "perfect" business looked like, she was stumped.

What does "easier" really look like? What would need to happen in your business to feel "happier" about it?

In this episode, we dive in and try to get answers to these 2 huge questions.

www.janehamill.com/happiness

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