We interrupt this podcast for an announcement.
I have a book for you.
Actually, I'm writing you a book. Like writing you a letter, but a book instead. Or a book-let. A booklet kinda thing.
A Book for You. I’m Writing You a Book. There, I said it again. I know the grammar is off but I don't care. And BTW if you really, really care about those things you should prolly just skip my book anyway. Prolly.
OK, this is SCARY. Because now I announced that I'm doing this. And I'm feeling all the feels...
So my book – it’s not going to be War and Peace.
It’s more like a pocket guide to help you with those EVERY.DAY.ENTREPRENEUR experiences. Every darn day.
Like a little pistol you’d strap to your thigh if you were an international spy, it’s a little book(let) you could strap to you thigh to help you through the crazy brain moments.
Honest stories and tips – so you know you’re OK. You're not doing it wrong.
Because Chekov and I agree, this every day living stuff - entrepreneuring, if you will - can really get to you.
“Any idiot can face a crisis; it's this day-to-day living that wears you out.” ― Anton Chekhov
Please listen to this episode and help me out! In it, I ask you a favor. So if you've ever gotten value from this show, I hope you'll consider it. :)
Show Notes & Links:
Today's episode answers this question from one our coaching members and Shopify store owner.
"Jane, we do pretty well with sales when we launch a new product for about 2 weeks or so and then things die off. I feel like my team and I are always hustling to release NEW NEW New!! It’s exhausting and I feel like a hamster on a wheel?"
Launching new products all the time is so exhausting for product-based entrepreneurs. I'd actually call it bone crushing. And product launch after product launch will burn out your audience as well.
So how do you get sales BETWEEN new product launches? What do you do to drive traffic and sales when you don't have anything new to promote?"
Today's episode lays it out for you.
Show Notes: janehamill.com/newproduct/
Free Class: How to Create Your Content Calendar bit.ly/ContentClassJane
Business Coaching: janehamill.com/membership
“I have a great product and a nice online store but I don’t have enough customers. What am I doing wrong?”
This is probably the top question I get every single week from coaching members and students in my courses. You’re working hard, you’re getting some traffic to your site, but it’s not enough (or not consistent enough) to make you really happy with your results.
And usually, you think the answer is the “right” ads, the “right” collaborations, the “right” new product launch – the “right” something if only you knew what it was…
Before you get to the specific marketing tactics to get more customers, I really want to make sure you understand why you don’t ALREADY have the sales.
This episode is the basis of how to get more customers. Listen now!
"Sometimes people are really, truly insane. But you're in retail so you stay nice no matter what. Retail Lesson number one -- the magic is in being nice."
There's what you think it will be like to own a retail store and then there's the every day reality. I owned a women's boutique for 14 years and let me tell ya, it's not for wusses. It's more fun than you ever imagined and it's waaaaayyyyyy harder than you ever imagined.
My guest today tells us what it's really like to own and operate a boutique. Kirsten Skoglund owned a knitting shop with her sister for 10 years in Minnesota. Like most people who go into retail, she never thought she would. She's a former HR executive who had a passion for knitting - and a business was launched.
Kirsten is funny, smart, and honest in this interview. She's also the new accountability coach (woot!woot!) in my Imperfect Action membership. She ROCKS.
Some snippets from the interview:
Show Notes and Links:
We're diving back into our discussion with Zoe Hong on the 5 Ugly Truths about the Fashion Industry.
If you missed the first episode, you can listen as a podcast or watch the video interview at this link:
In this episode, Zoe touches on the last 2 Truths.
4. It's About Who You Know
5. If You are Not Implementing Sustainability You are Already Behind.
These last two Truths are especially valuable and necessary to understand for those wishing to succeed in the Fashion Industry - or any industry really.
My special guest is a fashion industry insider and breath of fresh air on the interwebs. I came across on of Zoe's videos on Facebook and immediately loved her. Zoe's YouTube channel has over 185,000 subscribers and in her videos she makes NO apologies and just tells it like it is.
Zoe doesn't mince words and today's episode is no different - 5 ugly truths about working in the fashion industry.
Show Notes and Links:
People land on your site but they don't buy. Why not?
In today's episode, I'm giving you 9 more tips to increase your e-commerce conversion rate. My goal in life is to help you make money so you can support your family, pay your bills, pay yourself, go on vacation, and enjoy life. Let's turn thos lookers into buyer.
Show notes and links:
Do you want a website that looks great to your eyes? Or do you want a website that MAKES YOU MONEY? I think I know the answer.
In today's episode, I'm going to teach you the 6 main things your site needs to do to increase your conversion rate. I want to help you to support your family, to pay your bills, pay yourself, go on vacation, and enjoy your life. Let's do it!
Show notes and links:
What would it be like to do something totally different? One day you're designing a clothing line and the next you decide you want to be a writer. Boom - business pivot.
A lot of us THINK about making a switch like that but my guest today is actually DOING it.
Adeline Olmer has owned a fashion business for quite a while, she's owned a retail store, worked as an artist. Her work is lovely. Her clothing line is architectural and fun. But she tells me about owning a fashion business...
"It was NOT easy." - Adeline Olmer
I'd say that's an understatement.
The business pivot started when she finally committed to writing her blog every week - no matter what. She's been blogging for years but never consistent with her content. She wanted more traffic to her site and I was always telling her that creating consistent content is a key component. I'm always telling everyone that.
She blogged weekly and things started happening. Her email list grew "without even trying", people reached out and thanked her for her blog stories, her posts became the topic of conversation at cocktail parties.
In other words, it was working. So she shifted from writing posts designed to help sell her apparel line to writing stories about her experiences, her past, and things happening in life - good and bad. And now, she's writing a book. A huge change in career.
"I started writing my blog every single week and it brought me so much pleasure and feedback. People were responding. It brought me such joy to write these stories. It changed everything."
Going from fashion design to being an author and a workshop leader has been...interesting.
"Easier than I imagined. And harder", she says.
Adeline's stories make me think about things in a slightly different way. I look forward to getting them every week.
I hope you enjoy this episode!
Show Notes and Links:
My mission is for you to build a following for your brand and to let people get to know you, like you and trust you. When that happens, there's always a percentage of these people who will want to buy from you. It will be a natural progression and not something you'll need to worry about. You won't have to always be saying, where's my next sale coming from? What am I going to do? How will I get enough traffic to hit my sales goals?
I truly believe any entrepreneur can build a following of people who want to buy their products ,can afford to pay for them and understand the value.
This episode explains the "backwards" strategy of getting sales.
There's setting up your show booth to "look good" and then there's setting it up for maximum SALES. I certainly didn't know the difference when I first started doing shows.
This episode will tell you exactly what to do with your booth for a craft fair, art show, market, festival, wholesale trade show - any selling event.
My guest today is Amy Meadows and she's an absolute expert at visual merchandising with intent to sell. It doesn't matter if it's a B2B or B2C show, booth setup is a high level skill and there’s no one better at it than Amy.
She understands the issues my clients face when doing trade shows. She gets down to the nitty gritty details and in this interview she tells how she worked with a clothing designer and...
"we were able to talk through some of those very same logistics issues that you just talked about. How many nails are you going to actually poke in that wall and what is the cost per square foot going to be and how long are you going to be there and how are you going to optimize all of your presentations so that you are blowing out sales?"
You're going to learn a lot in this episode.
Show Notes and Links:
Having a content marketing strategy that consistently ATTRACTS people to your website is a life-changing thing. AS a creative entrepreneur, knowing you have a PLAN in place, and an actual calendar you can follow - it's nothing short of magical! Magical, I say.
Today, I'm going to share my process for getting started with a kick-ass badass BOSS holy moses it works content calendar.
And most importantly, a content marketing plan that results in...
Let's do it together, people!! Get your marketing calendar together NOW before summer -- before the kids get out of school, before you head out on vacation, before you lay on your hammock & listen to the birds and drink wine...
Get your content plan together and you will feel IN CONTROL of your destiny, your business, and your bank balance.
Let's do it. :)
Let me ask you something. That seems simple...
How happy are you with your business right now? Are you pleased with how things are going? The way you run it? How much you work? How much money you make?
What would make you REALLY happy with your business?
Yesterday I had a full day of brainstorming and planning with my friend/colleague/coach. It was amazing.
Throughout the day, I could sense she felt frustrated. From my viewpoint, her business is going AWESOME so I couldn't understand what was bugging her.
So I asked her..."What's going on overall? Are you happy with how your business is doing?"
After a long pause, she replied "I just wish it were easier..."
Ever have that feeling? We just want to be happier, we want things to be easier, and yet when I asked my coach what the "perfect" business looked like, she was stumped.
What does "easier" really look like? What would need to happen in your business to feel "happier" about it?
In this episode, we dive in and try to get answers to these 2 huge questions.
When I first started making videos for my business, it was awful. I said the same things about doing video that many of you probably say:
- I don't want to be on camera
- it's not about ME, it's about the product
- what would I even say in a video?
- who would possibly want to hear from me?
- I've gained a little weight so I'll wait until I lose it to start making videos
- I need to get a new camera before I can start
I've heard every excuse in the book and I've used many of them myself.
This episode will help you understand the REAL reasons to use vdeo in your marketing and how to get started.
No matter where you are in your entrepreneurial journey, you probably wish your business was different in certain ways.
There are 2 things that frustrate my clients and I hear versions of them each and every week.
Entrepreneur #1) "I really, really want to be making more money -- more money in my pocket, more sales, more profit."
#1 wants more sales, or at least more profitable sales.
Entrepreneur #2) "I just wish it was easier. I feel like I work all the time, I'm hustling for every sale, and I just wish it wasn't so hard."
#2 is getting sales but feeling exhausted and probably overwhelmed. They may be burning out.
Today's episode walks you through 4 ways to increase revenue in your business.
In fact, I believe these are the ONLY four ways to increase revenue. It's not complicated once you break it down. The problem is that most of us are trying to work on all four of these strategies at the same time.
That will not work.
I think this will help you no matter what stage of business you're in or what you sell. Everyone needs to hear this and then decide which of these 4 things you want to focus on first.
Let me know what you think back on the blog, will you? I LOVE hearing from you!
"Soooooo...MailChimp and Shopify are breaking up. What should I do?"
That's the questions one of our members asked me the other day.
This episode explains what's going on between MailChimp and Shopify, what it really means to you, the small business owner, and your options for moving forward.
What do you do if you're feeling overwhelmed by your business?
This morning I woke up feeling great. But then, for whatever reason, I immediately started getting in a bad mood. Just thinking of all the work that had to be done, the taxes, the emails, the content, the podcasts, the client follow up. Oy.
Can't I just crawl back in bed?
Everything was stupid. I hated everything. Drivers on the road were stupid. My work was stupid. My coffee was stupid. (Who picks on coffee?)
I was in a FUNK. Does that ever happen to you?
If you ever feel overwhelmed by your business, your life, your coffee...you're not alone.
Let me tell you how to get out of it.
That's what this episode is for. How to get to work even when you don't feel like it and what everything around you is stupid. :)
Today's episode will help you understand why more people aren't buying from you and what you can do about it.
Yesterday, a client told me something that disturbed me. She didn't say anything wrong, but she told me about a key learning point that she JUST learned. A real aha moment.
She's actually happy about it because it explains to her why more people aren't buying from her site and she's making a plan to fix it.
But I'm like...
You JUST learned that? I've been preaching and teaching that concept, ad nauseam, for years!! Where did I go wrong that she only really "heard" it yesterday? Where did I go wrong???
So I'm gonna shout out the "why they don't buy" concept in today's episode so there's not one more person who doesn't get it - 'cuz it could be hurting your business.
If you're not selling as much as you'd like, you may be having the same issue my client was having.
If you only listen to ONE podcast of mine ever, evah, EVAH, MAKE IT THIS EPISODE! <-- note the all caps and, yes, I'm yelling at you because you need to learn this shizzle today!
Show Notes and Discussion on the Blog:
This is Part 2 of my interview with Jen Geale of MTB Direct an 8-figure mountain biking e-commerce store in Australia.
Today is all about scaling the business and how Jen and her partners grew from $1 million in sales to 8-figures. :)
Jen is SO HONEST about the successes and the struggles and doesn't hold back with what they've done to grow. I love how she refers to the struggles as the "valley of despair".
Here's what we discuss in this episode:
Show notes and links:
Imagine you start an online store and grow sales to $1 million pretty quickly. How fun would that be? And everyone around you thinks you’re successful and doing great.
But you know differently. Yes, sales are rolling in, but there’s no money left over and you’re not making a profit.
You either need to shut down your e-commerce site completely or figure out a way to get profitable in the next 5 months. Period. Thise are your only 2 choices.
In this episode, I interview Jen Geale, one of the owners of Mountain Bikes Direct. This is the story what they did when faced with a $1 million dollar business that wasn't making money.
You're going to love Jen and her business journey.
This is Part 1 of the interview.
Show Notes and Links:
I’ve chosen 7 women who knocked my socks off this week. Each of them executed on an idea to help grow their business quickly and professionally.
The most successful clients I work with are the ones who take fast action when they get a good business idea. The ones who can barely stay on the line until the end of a coaching session because they’re dying to start IMPLEMENTING what they just learned.
You will learn a TON from this dream team of seven.
Get links to each of the entrepreneurs:
Free class about selling MORE online:
Do you ever feel like you're falling behind?
Sometimes you just feel like other entrepreneurs are passing you by.
If you've said or felt any of these things, this episode will help.
When you're approaching wholesale buyers, there's a tricky balance of contacting them enough to stay on their radar without feeling desperate for the sale or appearing stalker-ish.
In this episode, I answer a question from a clothing designer...
"Hi Jane, I reached out to Nordstrom via LinkedIn and the buyer responded with a message with her email and interest to check out my line sheet this past Saturday. I responded via LinkedIn the same day that I have sent her the linesheet and information via Gmail. It's been five days but I don't want to come off obnoxious or desperate. When would you say would be an appropriate time to follow up? Next Monday? Thank you!"
Having been a buyer and boutique owner for so long, I'll give yout the truth about how often to approach a buyer and what to expect.
Show Notes and Links:
I recently got this question from a Shopify store owner...
"My sales are growing steadily (we did almost 300K online last year) but we’re still not very profitable. I need to grow my sales to have better cash flow. What’s the BEST way to grow my business so I can be profitable? Maybe I need to focus more in Instagram?”
*Is it Instagram stories?
*Is it getting more Press?
*Is it viral YouTube videos?
*Is it FB ads?
*Is it hiring an SEO expert?
All of these things CAN work - and they do. But it's not any of these that will help you truly take your business to the next level.
The BEST way to grow your online store is to bring your focus to 4 specific aspects of your business. This podcast covers the four ways.
No one says entrepreneurship is easy. But when you’re the one who creates the products and then relies on them to support yourself, your team, and your family… now that’s a whole different thing.
People who own other kinds of business, regular businesses, just don’t get it. There’s a unique set of crazy–brain stuff that goes on when you make a living off of your creativity.
Two different entrepreneurs asked me the same question this week— what if my next season’s collection doesn’t sell?
And the funny thing is that one of them has been in business for years and is quite successful, and the other one is just starting out. Yet they’re both worried their product won’t sell next season. It’s amazing how we’re all different yet we all struggle with the same stuff.
This podcast will help you deal with the unique fear of "will it sell".
Show notes and discussion on the blog:
Courses and coaching membership: