Today's episode shows you how you can raise money for your fashion startup in the next 6 months - without investors or taking out a loan. My guest, Shannon Lohr, is an expert on crowdfunding fashion companies. In fact, when she and her partner launched their own Kickstarter campaign, it became the highest-funded fashion project in Kickstarter history, raising enough money to quadruple their first production order. Bam. SHannon breaks down the dos and don'ts of launching a crowdfunding. This interview is PACKED with actionable edvice. Thanks, Shannon!
>>>SHOW NOTES AND LINKS:
http://fashionbrainacademy.com/shannon/
Today you're going to meet San Francisco clothing designer, Sarah Liller. What I love about Sarah is that she's SO HONEST and willing to share her struggles, her wins, and the behind-the-scenes reality of running her apparel business. Sarah is one of my "Sell More Products Online" students and someone who takes real ACTION on what she learns.
In this interview, Sarah breaks down the exact steps she took in the last 9 months to make her online shop actually convert to money in the bank.
Sarah always had confidence in her product and she knew it sold well in retail stores. But getting online sales was proving to be a big challenge for her.
SO... In the last 9 months, she started doing things differently in her business. She switched from Squarespace to Shopify (huge win), she did her first NYC Trade Show, she got a rep, opened new wholesale accounts (and is getting re-orders) and she went from "I have no idea who my customer is and no idea what I'm doing online" to "it's working!" and getting consistent sales.
SEE THE IMAGES AND GET THER SHOW NOTES AND LINKS HERE:
https://janehamill.com/sarah/
Is it realistic for me to sell 100K per month from my online store? That's the question I got last night from a student and VIP client. In this episode, I break down the traffic she'll need to drive those kinds of sales, conversions, and the actual math behind it.
DOWNLOAD THE NOTES from this episode and get a visual on the numbers we discuss at this link:
http://fashionbrainacademy.com/whats-a-realistic-amount-to-sell-from-my-online-store
A while back, I was on a road trip with miles and miles to go, when I had an epiphany. It struck me that there's something I KNOW is true for creative business owners and yet I was “afraid” to share with you. It's a topic I was sort of dancing around but not addressing properly.
And honestly, I’ve been afraid to scare you off by being 100% honest with you about what you need to believe - and do - to make a successful business with money in your pocket.
Listen to the episode and let me know what you think, OK?
Links and notes for this episode are on the blog: http://fashionbrainacademy.com/believe/
Are you making money in your business? I mean, cash in your pocket type money. I'm not asking if you're making SALES, I want to know what's left over for you, what's the profit?
In today's podcast episode, I walk you through a simple exercise to lay out your best-selling products by sales volume, and then again by margins. When you look at these reports side by side, the picture often looks a lot different than you think it will. And it's so important for online stores to know.
Understanding exactly where the true money (the profit) comes from in your product-based business will help you make confident decisions on how to grow and what to work on next. DOWNLOAD THE EXAMPLE FOR THIS EPISODE HERE: http://fashionbrainacademy.com/how-to-find-the-profit-in-your-business/
What are you working on today? Will you focus on money making activities or "safe" work for your creative business? Today's episode walks you through 5 simple statements - a quick process to determine what REALLY makes you a profit. The idea is to know WHAT to do and what NOT to do so you can DO LESS so you can get more sale and make more money. In all fairness, it's an easy thing to do IF you're willing to be honest with yourself and tweak the way you work and how you spend your time. You can download the 5 STATEMENT process (yo, it's free) at this link: http://fashionbrainacademy.com/makemoney/ Do it!! It works. -Jane
I'm really excited about today's podcast because I'm talking to one of my heroes of entrepreneurship, Riche Holmes Grant. Riche is the founder of BambiniWare - baby and Mom products that are useful and cute at the same time. Riche shares how she prioritizes her day-to-day, the importance of giving before asking in your business, and how she keeps it all together. Oh, and then there's the working with Ariana Huffington, Martha Stewart, and that time she got an email with a special request from the Oprah folks. Join the conversation over on the blog here: http://fashionbrainacademy.com/podcast-riche-holmes-grant-mompreneur
In today's podcast I get very honest. I share why I started my company and even more important, why I get up every morning to help other entrepreneurs. I also cover entrepreneurship, divorce, fear, men, making your own money, creativity, babies, being a boss, and more. I also discuss what makes people creative and the need to be a BUSINESS person first and a CREATIVE person second. Show Notes at this link: http://fashionbrainacademy.com/podcast-heavy-mental-detox/
Today I'm sharing with you what you need to have in place to DOUBLE your online sales this year. You can download the checklist that goes along with this Podcast at this link: http://bit.ly/checkMpod
You can check out Show Notes and join the discussion over on my blog:
http://fashionbrainacademy.com/overseas-vs-domestic-apparel-manufacturing