I have just 2 words for you... Stop It.
Stop. It.
Srsly. I'm not kidding.
What needs to stop in your business?
I'll make a wild guess about what needs to stop - and this episode might just be a total game changer for you, if you let it.
How do I know?
Because I need to stop it too. ;)
Show Notes:
https://fashionbrainacademy.com/stopit/
The Club: Our monthly membership for product-based business owners who want more sales using content & email marketing:
https://fashionbrainacademy.com/theclub/
Here we go...
"Jane. When I write in my voice [like emails and stuff, she's saying], so sometimes I may use swear words when creating content, and this is me and it's how I speak. Is this okay? I really don't see many other brands adopting this tone. How much of my own voice and personality should I show through my brand?"
You may not see this with a lot of clothing, accessories or home goods brands, but hella hella yes. You see this with business coaches, life coaches, healers.
But for product businesses...
Will it damage your sales?
Listen to unpack the SWEARING in marketing conundrum.
Mentioned in this episode
And...
If you want to have a community of like-minded people, stay accountable, get consistent traffic to your online store, and have consistent sales...
Join The Club - our monthly membership for marketing and sales.
And remember…Perfect is good but DONE is better!
xo -Jane
“I have content but hesitate to post.”
Yep. Been there, done that. Sometimes we know what we're "supposed to do" for our business but we just aren't doing it.
Planning and over planning is a big problem for entrepreneurs.
Thinking and overthinking is a another big problem for entrepreneurs.
And here's the truth: Nothing’s going to happen if you don’t DO anything.
In this episode, I want to help you break the pattern of planning to do stuff but not actually DOING it.
Show Notes:
https://fashionbrainacademy.com/content/
If you want to dive deeper into these strategies, stay accountable, get consistent traffic to your online store, and have consistent sales... Join The Club.
This is Part 2 of this 2-part Podcast series with Claire Wolfson from Bean Goods.
If you haven't listened in to Part One yet - go and do that first and be sure to download the Timeline to follow along - https://fashionbrainacademy.com/beangoods/
In this episode, Claire dives into numbers again and answers listener questions.
As a recap; In part one, Claire Wolfson from Bean Goods takes us through exactly how she grew her business from $134K in sales, just three years ago to over a million in 2021.
Claire went from being overwhelmed, frustrated, and broke to paying off ALL debt, moving the business out of their apartment, hiring employees, and paying off ALL business debt.
And get this, Claire shares her numbers!! Including the actual ROI of different marketing channels (email, SMS, brand reps, FB & IG ads). She truly wants to help other c-commerce store owners and she does not hold back on the truth of what it takes to build a 7-figure online store.
Key things we talk about:
Resources mentioned in this episode.
A snapshot about Bean Goods
"Bean Goods is a clothing and accessories brand (weiner dog-themed) originally born in Portland, Oregon in 2011. It is inspired by our little black and tan dachshund, bean who is now 17 years old. He is our hero. When Bean was 4 years old he suffered a serious back injury that caused him to lose control of his hind legs also known as IVDD. We were devastated and didn’t know what our little guy’s outcome would be. He underwent major reconstructive back surgery and miraculously made a full recovery. Bean needed a partner in crime to keep his spirits high so we adopted a wire-haired brother for him, joyles vanguard of the waldorfs (aka Van). Bean and Van have been slaying life as business pawtners and bffs ever since! Bean is the president of our company. Van is the VP.
We relocated to the LA area in late 2016 after spending a year on the road in our 13 ft travel trailer, the weenstream. We are thrilled to now be a part of the amazing community of so cal wieners and doxie enthusiasts!"
Source: Bean Goods - https://beangoods.com/pages/about-us