When you're approaching wholesale buyers, there's a tricky balance of contacting them enough to stay on their radar without feeling desperate for the sale or appearing stalker-ish.
In this episode, I answer a question from a clothing designer...
"Hi Jane, I reached out to Nordstrom via LinkedIn and the buyer responded with a message with her email and interest to check out my line sheet this past Saturday. I responded via LinkedIn the same day that I have sent her the linesheet and information via Gmail. It's been five days but I don't want to come off obnoxious or desperate. When would you say would be an appropriate time to follow up? Next Monday? Thank you!"
Having been a buyer and boutique owner for so long, I'll give yout the truth about how often to approach a buyer and what to expect.
Enjoy!
Show Notes and Links:
I recently got this question from a Shopify store owner...
"My sales are growing steadily (we did almost 300K online last year) but we’re still not very profitable. I need to grow my sales to have better cash flow. What’s the BEST way to grow my business so I can be profitable? Maybe I need to focus more in Instagram?”
*Is it Instagram stories?
*Is it getting more Press?
*Is it viral YouTube videos?
*Is it FB ads?
*Is it hiring an SEO expert?
All of these things CAN work - and they do. But it's not any of these that will help you truly take your business to the next level.
The BEST way to grow your online store is to bring your focus to 4 specific aspects of your business. This podcast covers the four ways.
Enjoy!
Jane
No one says entrepreneurship is easy. But when you’re the one who creates the products and then relies on them to support yourself, your team, and your family… now that’s a whole different thing.
People who own other kinds of business, regular businesses, just don’t get it. There’s a unique set of crazy–brain stuff that goes on when you make a living off of your creativity.
Two different entrepreneurs asked me the same question this week— what if my next season’s collection doesn’t sell?
And the funny thing is that one of them has been in business for years and is quite successful, and the other one is just starting out. Yet they’re both worried their product won’t sell next season. It’s amazing how we’re all different yet we all struggle with the same stuff.
This podcast will help you deal with the unique fear of "will it sell".
- JH
Show notes and discussion on the blog:
janehamill.com/whatif/
Courses and coaching membership:
If you own a product-based business, there are tasks you're probably doing that you shouldn't be doing. I know because I've wasted a lot of time doing these things when I owned my boutique and clothing line.
Sometimes I felt I was the "only one who could do it", or I "didn't know where to find someone" or the classic -- "by the time I train someone how to do it I could have done it myself".
All BS excuses, BTW.
Today's episode tells you the 4 most important tasks you should outsource immediately.
There's a lot of generalized business advice out there about outsourcing so I'm not covering the basics like bookkeeping or scheduling social media posts.
This is ONLY for entrepreneurs who sell physical products - retail store owners, online boutique owners, makers, fashion designers, jewelry designers, etc...
LMK what you think of this episode back on the blog, OK?