Will my business succeed?
SHOW NOTES AND LINKS: http://fashionbrainacademy.com/nicole/
I was looking for a fresh perspective on "the state of the independent fashion design business" so I reached out to Nicole Giordano from Startup Fashion. Nicole is always game to help, we hopped on an interview. and then she SPILLED IT - the true, fresh perspective of startup fashion designers right now.
Here's what we cover:
- Starting your clothing line with a signature product, not a full collection
- The traditional fashion calendar is broken - the internet happened
- What designers are doing NOW in Nicole's community and what's working
- A new approach to selling wholesale to boutiques
- Running your business like a business
- The monthly framework for assessing your business
- As a business owner, excitement and fear are the SAME feeling
- One brand's brilliant strategy to get started with sales
- Content marketing - is it worth your time?