How This Shopify Store Owner Grew from 134K to 1 million in Sales: Case Study with Claire from Bean Goods - PART TWO

This is Part 2 of this 2-part Podcast series with Claire Wolfson from Bean Goods.

If you haven't listened in to Part One yet - go and do that first and be sure to download the Timeline to follow along - https://fashionbrainacademy.com/beangoods/

In this episode, Claire dives into numbers again and answers listener questions. 

As a recap; In part one, Claire Wolfson from Bean Goods takes us through exactly how she grew her business from $134K in sales, just three years ago to over a million in 2021.

Claire went from being overwhelmed, frustrated, and broke to paying off ALL debt, moving the business out of their apartment, hiring employees, and paying off ALL business debt. 

And get this, Claire shares her numbers!! Including the actual ROI of different marketing channels (email, SMS, brand reps, FB & IG ads). She truly wants to help other c-commerce store owners and she does not hold back on the truth of what it takes to build a 7-figure online store. 

Key things we talk about:

• Sales Figures, Average Order Value, and ROI Percentages, ROAS
• Upsells
• Google and Facebook Ads (Plus the numbers!)
• Ads Managers and Brand Reps
• Launch Strategy and Process
• Building and nurturing a Community
• List Building
• The Future of Bean Goods
• and SO MUCH MORE! 

Resources mentioned in this episode.

• The Bean Goods Timeline download for this episode, to follow Claire's success steps
• The Club, our monthly marketing & sales membership
• Claire's business - Bean Goods (go check it out - We love the paw cursor!)
• Google and Facebook Ads
• Start a clothing line from scratch, our Launch a Line Course

A snapshot about Bean Goods

"Bean Goods is a clothing and accessories brand (weiner dog-themed) originally born in Portland, Oregon in 2011. It is inspired by our little black and tan dachshund, bean who is now 17 years old. He is our hero. When Bean was 4 years old he suffered a serious back injury that caused him to lose control of his hind legs also known as IVDD. We were devastated and didn’t know what our little guy’s outcome would be. He underwent major reconstructive back surgery and miraculously made a full recovery. Bean needed a partner in crime to keep his spirits high so we adopted a wire-haired brother for him, joyles vanguard of the waldorfs (aka Van). Bean and Van have been slaying life as business pawtners and bffs ever since! Bean is the president of our company. Van is the VP.

We relocated to the LA area in late 2016 after spending a year on the road in our 13 ft travel trailer, the weenstream. We are thrilled to now be a part of the amazing community of so cal wieners and doxie enthusiasts!"

Source: Bean Goods - https://beangoods.com/pages/about-us