Last week I talked about whether or not you need a blog for your business. If you haven't listened yet, I suggest you listen to that one first. You'll find it at https://fashionbrainacademy.com/needablog/.
This week, I'm going to talk about 3 strategies that you can use for your e-commerce site that will drive traffic.
There's a lot to tell you. I thought I’d keep it simple though. Instead of giving a list of 27 things to write about and risk confusing you even more, I’m going to give you specific examples of strategies you can use ASAP.
3 strategies I suggest…
Have a listen...
I get this question ALL THE TIME...
Do I need a blog for my online store?
Yes and no.
Usually, I'd say YES. But here's the thing. I know there are so many entrepreneurs out there that are successful without a blog.
The issue is, if you become reliant from certain avenues of traffic - usually paid traffic like Facebook or Instagram - and something goes haywire (such as your Facebook page gets shut down - ask me how I know), you've got all your traffic eggs in one basket. It gets extremely risky.
On today's podcast, I'm going to help you decide if you think you need a blog. I talk about 9 things to consider with your decision on whether to have a blog or not.
Have a listen...
Chances are as a fashion entrepreneur that you are a right brained person. You are creative, have meticulous attention to detail when it comes to your art but not the cleanliness of your desk, and you drop everything when inspiration strikes. Working from the right brain makes us the creatives we are but it can also hinder us when we’re coming up with both the ideas for our company and the action to carry them out. As entrepreneurs we have to do both.
Have a listen here: https://fashionbrainacademy.com/sticktotheplan/
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Download my free fabric guide to find wholesale fabrics in small quantities: https://fashionbrainacademy.com/fabric-sourcing/
I am excited to share with you an excerpt from a recent LIVE Session workshop hosted for my new designer program students.
Each module in the program includes a special Guest "Fashion Brain" with expertise in different areas.
This week’s Brain is Erika Neumayer Ehrat. Erika is the designer behind Rare Dirndl. She has an amazing talent for getting online sales and helps us find customers & nurture them pre-launch, even if you have a tiny niche. And let me tell you, she has a tiny niche.
More show notes available here: www.fashionbrainacademy.com/startupstory
Follow Jane on Instagram: @janehamillchi
Follow Jane on Facebook: https://www.facebook.com/janehamillbusiness
Download my free fabric guide to find wholesale fabrics in small quantities: https://fashionbrainacademy.com/fabric-sourcing/
When was the last time you fully unplugged? This weekend I challenge you to turn off your phone. Maybe for a whole day, maybe for five hours, maybe for three days.
As business owners we are tied to our phones watching for sales, customer emails, and Facebook comments. Everytime we get a notification its a small dopamine hit to the brain signaling pleasure or significance. And those dopamine hits can become very addicting.
More show notes available here: www.fashionbrainacademy.com/nophone
Follow Jane on Instagram: @janehamillchi
Follow Jane on Facebook: https://www.facebook.com/janehamillbusiness
Download my free fabric guide to find wholesale fabrics in small quantities: https://fashionbrainacademy.com/fabric-sourcing/