One Million Dollars in Sales as a product owner?! YES! and THIS episode you breaks down exactly how they did it.
In this 2 part Podcast, we have a super guest with us Kick-Ass, Superstar Entrepreneur, Claire Wolfson from Bean Goods takes us through exactly how she grew her business from $134K in sales just three years ago to over a million in 2021.
FIRST, go and download the timeline to help you to stay clear on the exact steps Claire took to get to $1 Million in sales - https://fashionbrainacademy.com/beangoods
Claire's success was NOT an overnight thing. I had Claire on the show a few years back when she had almost doubled her sale in a year's time. And now, Bean Goods just did a million in sales last year.
She went from being overwhelmed, frustrated, and broke to paying off ALL debt, moving the business out of their apartment, hiring employees, and paying off ALL business debt.
And get this, Claire shares her numbers!! Including the actual ROI of different marketing channels (email, SMS, brand reps, FB & IG ads). She truly wantys ot help other c-commerce store owners and she does not hold back on the truthh of what it takes to build a 7-figure online store.
Buckle up and let's go. This is Part 1 of this 2-part Podcast.
Key things we talk about:
Resources mentioned in this episode.
A snapshot about Bean Goods
"Bean Goods is a clothing and accessories brand (weiner dog themed) originally born in Portland, Oregon in 2011. It is inspired by our little black and tan dachshund, bean who is now 17 years old. He is our hero. When Bean was 4 years old he suffered a serious back injury that caused him to lose control of his hind legs also known as IVDD. We were devastated and didn’t know what our little guy’s outcome would be. He underwent major reconstructive back surgery and miraculously made a full recovery. Bean needed a partner in crime to keep his spirits high so we adopted a wire-haired brother for him, joyles vanguard of the waldorfs (aka Van). Bean and Van have been slaying life as business pawtners and bffs ever since! Bean is the president of our company. Van is the VP.
We relocated to the LA area in late 2016 after spending a year on the road in our 13 ft travel trailer, the weenstream. We are thrilled to now be a part of the amazing community of so cal wieners and doxie enthusiasts!"
Source: Bean Goods - https://beangoods.com/pages/about-us
If you want to build an email list for any product, even if it’s your first product and you haven’t launched yet, you need to start marketing EARLY.
In today’s podcast, we’re talking about how to build a pre-launch email list for a physical product.
When you do all the work to create a new product, you want customers lined up, credit cards in hand, right?
But most people don’t know how to do pre-launch marketing without photos of their product.
This episode will give you the steps to start marketing NOW,
Click HERE to download the chestsheet for this episode
Once you download the worksheet, come and listen in as we break down how to build a Pre-Launch email list – it's a good one!
Key things we talk about:
Resources mentioned in this episode.
You can sell out your new product...even if you haven’t launched yet!
Learn the step-by-step strategy in this completely updated online workshop LIVE with me!
And now it's your turn! Head over to the blog and tell me what's your BIGGEST takeaway from this episode.
What action will YOU will take to build your pre-launch email list?
And remember…Perfect is good but DONE is better!
xo -Jane
If these sound familiar, you’re not alone.
Every entrepreneur worries that we’re not doing enough sometimes. Our brains run wild with thoughts, and approximately 80% of our thoughts are negative. It’s just part of being alive.
The topic of not doing enough came up in The Club recently and one of our members shared the best advice I’ve ever heard.
“You will never be doing enough because enough is not a thing you can really define. What is enough? You might want to try to find a way to be with that feeling.”
Find a way to be with that feeling. I just love the honesty of that.
Not push it away, not talk your way out of it. Just BE with the feeling and know you’re not crazy, you’re just an entrepreneur.
And then she went on to say, “I have a lot of decision fatigue right now. And even just writing this comment to help you is actually helping me.”
How fantastic! I love our Club community.
In today’s podcast episode, we dive deeper into the limiting belief of “I am not doing enough” and how to handle it.
Listen in as we break down some really useful strategies to handle the negative thoughts that come when we feel like we aren’t doing enough.
Resources mentioned in this episode.
The Fashion Brain Academy Blog – https://fashionbrainacademy.com/diary-of-a-designer/
The Club (which gives you access to our closed community) – https://fashionbrainacademy.com/theclub/
Podcast about website conversions: https://fashionbrainacademy.com/website-conversions/
Podcast about Feeling Behind in Business: https://fashionbrainacademy.com/feelingbehind/
Life hacker article – https://lifehacker.com/when-you-have-a-negative-thought-about-yourself-cancel-1832873530
Video from Bob Newhart – https://youtu.be/Ow0lr63y4Mw
And now it’s your turn, head over to the blog and let me know what your BIGGEST takeaway was from this episode.
What is it that you don’t feel like you are doing enough of and, after listening to the episode, what new narrative will you take on?
And remember…Perfect is good but DONE is better!
xo -Jane
When I see product-based entrepreneurs struggling come through our programs and into the club, it's often it because they have not niched down deep enough and they haven't had the courage to truly choose an ideal customer.
The truth is, when you go after EVERYONE, you are attracting NO-ONE!
Listen in as we break down the 4 mistakes you could be making with your buyer persona.
But… DON’T GO YET! I have a gift for you!
I have a super value-packed 12-minute mini-class where we go into what you DO and WHO you serve.
Don’t build your business on a rocky foundation – go grab it now!
https://fashionbrainacademy.com/yourcustomer/
If you’re looking for a community that keeps you accountable, helps you generate ideas, inspires you to act AND helps you with your success, and creates explosive sales strategies, you can join us in The Club. We can’t WAIT to see you there!
The Club - our monthly membership for marketing & sales:
https://fashionbrainacademy.com/theclub/
Show Notes from this episode
https://fashionbrainacademy.com/4-buyer-persona-mistakes/
Keeping up to date & resources for Fashion Brain Academy
Website: https://www.fashionbrainacademy.com
Need more traffic to your online store: https://fashionbrainacademy.com/traffic/
Instagram: instagram.com/janehamillchi