So you want to start a clothing or accessories line.

That's great! But why?

There a lot of reasons to start a fashion business...

• You're tired of your job and think it would be better working for yourself.
• You have a lot of creativity and you want to use it.
• You have a fantastic idea that you know everyone will love.
• You have a need for a product that's not available and you think others will want it too.

Some reasons to launch a business are good and some are, well... not so good. 

In today's episode, we cover the 6 questions you should ask yourself BEFORE you start a fashion business.

I wish someone would have made me listen to this BEFORE I started. :)

Have a listen...

https://fashionbrainacademy.com/6questions/

Today jewelry designer Gwen Beloti is my special guest and we're going to talk about subscription boxes. 

What we talk about today...

• How Gwen came up with the idea of doing jewelry subscription boxes
• The surveys she sends her customers and the surprising results
• What has better margins, the apparel or jewelry?
• The lead time to designing and planning her subscription boxes
• The results of her first launch and how she handled it
• Gwen's specific answers to questions submitted by our members in The Club
• The struggle to decide if she needed 2 different websites
• What Gwen does do increase retention of members and reduce churn 

Have a listen...

https://fashionbrainacademy.com/gwen/

Let's talk about the 6 different types of customers and why they matter to you.

Now. I'm basing this on my own personal experience. If you know me, you know that I was 25 years old when I opened up a retail store in Chicago, I designed all of the clothing in the store.

And when I opened that up, I had no idea what I was doing. I mean, no idea. I didn't know how to run a business. I opened up a boutique without a back room, without a place for backstock without a place for my team to have lunch. 

Total newbie. 

But I quickly learned how to read the people who came into my shop and understand how to sell to them. 

This episode covers the different types of shoppers - for ANY product - and how to deal with them. 

Enjoy!

www.fashionbrainacademy.com/customers

This week's podcast is the second half of last week's episode, The 4 Elements of an Effective Marketing Strategy. If you haven't listened to that one yet, I suggest you listen to that one first.  You'll find it at janehamill.com/4elements,

This week's topic is 5 Content Marketing Tips For Your Product-Based Business in 2021.

Why do I love content marketing so much? Why am I teaching you this?

Because it is the breadcrumbs that you put out into the world. You give people value pertaining to the lifestyle of what you sell and they find you through that content. They get lured in through the breadcrumbs. They follow you into your blog, your website, your email list eventually become a customer.

Now, let’s get down to specifics.

https://janehamill.com/5tips/