Before you dive into creating content for your business, let's think about Why you're even doing it. Content can be the most powerful piece in your marketing arsenal, if you know how to use it well.
This episode covers 4 things to nail down before you get into action with your content so you're actually productive with your efforts - instead of just being busy.
Show Notes and Links:
Don't shoot the messenger.
But the truth is that consumers care way less that we think they should if their apparel is sustainable.
In fact, on average they're only willing to pay 10% extra for sustainable fashion over normal fashion.
It's "nice to have" but being eco-friendly isn't the reason they will buy from you.
Learn more...
www.janehamill.com/sustainable
Today we're talking about Kickstarter campaigns and why it's good to build your following with a special guest Joanne Jarett and she'll give us her insight on Kickstarter campaigns.
Joanne is a former family physician, is on her 17th year of maternity leave and has now an entrepreneur. She started Shelfie Shoppe, a line of loungewear that looks like streetwear. She also has a blog called Cozy Clothes Blog and is the host of the Fancy Free Podcast.
Have a listen...
Let’s talk about getting more free traffic to your site. And it's worth noting that not all website traffic is created equal.
There's traffic and then there's traffic that actual buys stuff.
One could argue that organic traffic – free search traffic - is better than paid traffic via FB/IG ads.
Higher quality traffic.
Let me prove it to you.
Recently, I was looking at the backend of Google Analytics of The Sock Doggo Shopify store account with Susan Bradley.
Amazing, right?
One could also argue that organic traffic is better that PPC (pay per click) traffic (like Google ads, banner ads on another website, an ad on someone else’s blog, etc).
In a survey conducted by Databox…
70% of respondents said that SEO is better than PPC for generating sales.
Once again...amazing.
As a refresher, SEO stands for Search Engine Optimization, which is "the practice of increasing the quantity and quality of traffic to your website through organic search engine results".
In this episode, you'll learn the super quick & simple SEO trick I use to choose keywords that get more free, organic traffic.
www.janehamill.com/seo