Today jewelry designer Gwen Beloti is my special guest and we're going to talk about subscription boxes.
What we talk about today...
- How Gwen came up with the idea of doing jewelry subscription boxes
- The surveys she sends her customers and the surprising results
- What has better margins, the apparel or jewelry?
- The lead time to designing and planning her subscription boxes
- The results of her first launch and how she handled it
- Gwen's specific answers to questions submitted by our members in The Club
- The struggle to decide if she needed 2 different websites
- What Gwen does do increase retention of members and reduce churn
Have a listen...
https://fashionbrainacademy.com/gwen/