Today's episode includes a little end-of-year challenge for you. 

1) A questiton that could shake things up for ya... DO IT.

2) The quick & easy way to track monthly metrics to know what marketing to focus on for the new year - and what you can stop doing.

MONTHLY METRICS TRACKING SHEET: 
https://fashionbrainacademy.com/tracking

BRAND VIDEO BOOTCAMP w/ SUSAN (aff link):  https://classroom.thesocialsalesgirls.com/a/2147750940/XP22SCtE

List Building with Product Testers (Workshop): 
https://fashionbrainacademy.com/tester/

Our Website: 
https://fashionbrainacademy.com

The #1 thing that's working for online store owners right now is this -- a simple brand video. Whaaaaa?!? Really?

Not gonna lie, as a fan of direct response marketing, I'm very skeptical of anything that smacks of "branding" and "building awareness". Can't pay the bills with awareness...just sayin'.

But the simple video strategy that my guest Susan Bradley from The Social Sales Girls shows us today is working like crazy for her Inner Circle members and I'm now convinced it can work for my e-commerce brand too - and yours. This interview gives you the exact strategy and real-life example of how to do it.

I'M GOING TO DO IT - LIVE - in Susan's Bootcamp. Join me! 

It's only $15 and she'll teach us everything.

Let's do it together.

To sign up for the brand video bootcamp, use this link (it's my affiliate link):

https://classroom.thesocialsalesgirls.com/a/2147750940/XP22SCtE

To see the example from this episode, click here: 
https://fashionbrainacademy.com/brandsusan/

 

Want to sell more gift cards ruight now? i've been testing a few things with our native gardening website, and wowza! Here's what I learned...

Your gift card conversions will go up if you do these 4 things:

1. Tell them the "right" amount to buy (so they don't have to think)
2. Tell them exactly what the cards can be used for (cuz grandma isn't your ideal customer and won't understand your brand or what you sell)
3. Give them immediate gratification (like an instant PDF download to wrap up as a present)
4. Offer a Gift Card bonus (this is optional, but we know not everyone will redeem their gift, so it won't really hurt margins)

This will only take about 20 minutes and it works. You can watch the vide with EXAMPLES and  SCREENSHOTS AT THIS LINK: https://youtu.be/DzKoK7JpOwI?si=mJnH1s6_EMUaY6e5

LMK what happens after you try it.

xo - Jane  https://fashionbrainacademy.com/

It's the most wonderful time of the year, l right? Ha!! I think 90% of my clients are already feeling DONE with the holiday season. 

NOTE: There are VISUALS for this episode! Grab them at fashionbrainacademy.com/giftwrap. 

Heck, many of you started planning Black Friday in August, for godssake. 

You might be sick of worrying that you should doing ALL THE THINGS to get sales for This! mportant! Season! for E-Commerce! Store! Owners! You probably want to sit on the couch, decorate a bit, drink some egggnog, and have some damn fun. I totally understand. 

So let me make it EASIER for you to do the rest of your holiday marketing with these 3 specific emails you can send for your online store. 

Examples of the email and show notes:

https://fashionbrainacademy.com/giftwrap

Our Website: 

https://fashionbrainacademy.com/