Info

Jane Hamill | Podcast

The show for fashion entrepreneurs who want to grow a profitable business with no BS.
RSS Feed Subscribe in Apple Podcasts
Jane Hamill | Podcast
2024
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April


2017
November
September
August
July
April
March
February


2016
December
November
October
September
August
July
June


All Episodes
Archives
Now displaying: Page 4
Jun 24, 2022

When your eCommerce sales are down, it's easy to freak out and not know what to do. This episode gives you 7 very specific things you can do TODAY to get sales immediately. 

Last week's episode was PART ONE of this series and it was about the mindset that needs to happen first. I suggest you listen to that one first.

When you tune in to this week’s episode you're going to learn about...

  • LIVE video shopping and the mistakes most store owners make
  • Asking for referrals
  • Trying something completely different
  • Send more emails! And how to do it without "bothering" people
  • Setting up a secret sale that won't crush your margins
  • Finding new audiences for FREE << yep, free
  • How to re-invent items that aren't selling so you move that inventory

You don't want to miss this episode with 7 badass ways to get more sales NOW!

Resources mentioned in this episode

More links for this episode are back on the blog: 
https://fashionbrainacademy.com/getmoney/

Jun 17, 2022

If your sales are down and you don't know what to do - then you need to realise that it all begins on the inside, between the ears! 

When you tune in to this week’s episode you're going to learn…

  • Why it's important to get your mindset right
  • How to change your money beliefs 
  • The key to using language to direct your day...and your sales!
  • Who to stay away from to keep negativity at bay

If you're fed up with sales being down and can't find a way around it, then you don't wanna miss this episode!

Resources mentioned in this episode


More links for this episode are back on the blog: 
https://fashionbrainacademy.com/worried/

 

Jun 10, 2022

Want to make your life easier? Start using the rule of ONE with your marketing - particularly for email & social media marketing.

Most entreprteneurs complicate the f**k out of everything (ask me how I know)

We're creative, it's how we roll.

Today you'll learn a simple rule to make things simpler. I share the specific steps to BETTER communications with your prospects and customers.

You'll also learn the 10 steps to sending emails that make sense and get clicks. 

Show Notes and Links:
www.fashionbrainacademy.com/rule

Jun 3, 2022

If you want to build your email list with highly targeted prospects, this episode is for you.

My guest is Lindsay frorm Guild Party, a fashion brand for women who love role playing games (think Dungeons and Dragons but with real style)

Lindsay started building her customer list BEFORE her product was even ready using a quiz.

In fact, from just ONE share on Twitter, Lindsay got 400 new email subscribers in one day!

List building with a quiz is proven method for Lindsay and she'll explain exactly how her quiz leads to signups & sales in this episode. 

NOTE: Quiz building is the theme this month in my monthly membership, The Club.

If you want to setup a quiz, we're all doing it together inside the mebership! 

Key things we talk about:

  • The Starting story of Guild Party
  • Building the Brand of Guild Party
  • The Importance Of Knowing Your Audience
  • The Simple Thought Process Behind Building The Quiz
  • Building Your Customer Email List
  • Email List Housekeeping
  • Social Media and Facebook Ads
  • The ROI of Lindsay's Quiz
  • + more - It's jam-packed!

Resources mentioned in this episode.

Listen to this episode and let me know what you think over at www.fashionbrainacademy.com/guild

May 27, 2022
This question has been popping up in The Club lately and it's causing our members a lot of stress.

"Do I need to segment my email list? I have no idea how to start and the thought of it overwhelms me."

Today I'll teach you the only 2 things you need to think about to segment your list. 

This doesn't have to be hard, trust me.

Show Notes: 

https://fashionbrainacademy.com/segment/

The Club, our monthly membership:

https://fashionbrainacademy.com/theclub/

 

May 20, 2022

You wake up and do NOT want to do the work. You think...I just can't. Not today. 

But can you? Should you?

Where's the line between hustle and self care? 

Between "honor your body" and "just do the work"?

And if you're continuosly not feeling it, is that a sign of a bigger issue that needs to be addressed?

This episodes give you praactical tips for what to do when you're just not feeling it.

Show Notes: 
https://fashionbrainacademy.com/feeling/

May 13, 2022

Hey!

I'm having so much fun with these quickies, especially the Q and A's so, if you have a question you want to be answered, hit me up on social with a comment and hashtag #askfashionbrain.

So today I want to talk about CASUAL marketing. Keeping it casual is what people want AND it's way interesting - and more authentic.

How can you make your life easier by making your marketing less important, less hard, and less formal?

What you'll discover:

  • Why casual is working right now
  • How to be more interesting
  • Prompts to help you attract people without making it harder

Mentioned in this episode & resources for you;

And remember..."Perfect is good but DONE is better."

xo -Jane

May 6, 2022

Here's another quickie episode for you! Today, I'm talking about something you should never, ever, EVAH do in your DM's. 

I recently got a DM from a small fashion company that struck me as a bad idea. 

It was focused on the EXACT opposite of how to get someone interested your product.

This entrepreneur's idea of why people should buy their product is something I totally disagree with. 

What you'll learn:

-> What you shouldn't say in DM's

-> One thing potential customers don't care about 

-> How to make better relationships over DM's

Show Notes: 

https://fashionbrainacademy.com/youdidwhat

Resources

7 Ways to Drive Traffic to Your Online Store
https://fashionbrainacademy.com/traffic/

The Club

Our monthly membership for content & email marketing. 

https://fashionbrainacademy.com/theclub/

And remember…

Perfect is good but DONE is better!

xo -Jane

Apr 29, 2022

I was scrolling through Facebook and I got sucked into Reels. I found one from Jim Carrey that just really hit me about risk and doing what you love.

It is SO powerful. I love it so much!

I find that a lot of entrepreneurs, a lot of my members, a lot of the startups that I work with, they're doing the entrepreneur thing, but they have one toe in the water. They're not all in because they're afraid to risk too much.

So many of you want to have an online store because you want a flexible lifestule. You want the hours that you choose, to go on vacation when you want, to be in control of your income.

And yet, it's risky. Here's hoow to deal with the risk...

Have a listen...

https://fashionbrainacademy.com/safe/

"Send Netter Emails" Bootcamp will teach you what to SAY in yoour emails and how to increase conversion: 

https://fashionbrainacademy.com/bootcamp/

And remember…

Perfect is good but DONE is better!

xo -Jane

Apr 22, 2022

Today, I have the "Do This, Not That" email edition.

Here are four things you definitely should be doing with your emails and four things to avoid.

First, get your download now.

What I discuss…

-> why you need to send emails weekly
-> what the "rule of one" is
-> why you shouldn't try to speak to everyone in your emails
-> suggestions for content you can do to add variety to your emails and your offers

https://fashionbrainacademy.com/emailtip1

Show Notes: 

https://fashionbrainacademy.com/badthings/

Email Bootcamp:

Learn what to SAY in your emails and how to make them convert better:
https://fashionbrainacademy.com/bootcamp/

And remember…

Perfect is good but DONE is better!

xo -Jane

Apr 15, 2022

Can we talk about when bad things happen in your business? What I discuss in today's episode

-> the day I rode my bike to work (at my retail store) and discovered something awful

-> my reaction - initially and later

-> the lessons I learned 

-> why I almost quit

-> what you can take away to make yourself stronger

Bad things can and will happen when you own a business. That doesn't have to mean game over.

Show Notes: 

https://fashionbrainacademy.com/badthings/

Email Bootcamp:

Send Emails -> Get Sales. 
https://fashionbrainacademy.com/bootcamp/

And remember…

Perfect is good but DONE is better!

xo -Jane

 
Apr 8, 2022

Today we're talking about CLOSING the sale.

You're going to learn...

-> specific psychological trigggers that get people to buy

-> how to use these psychological triggers WITHOUT manipulating people or shaming them into a purchase

-> the difference between "passive marketing" and actively going after the sale

-> why your emails don't convert as well as you want them to and how to fix it

This is one you don't want to miss!

These 5 elements are the BASIS of direct response marketing. Learn these principles, and your business will never be the same. 

I'm serious. They're THAT important.

Show Notes: 

https://fashionbrainacademy.com/offer

"Send Better Emails" Bootcamp:

Learn what to actually SAY in yor emails and how to make them convert better.
https://fashionbrainacademy.com/bootcamp/

And remember…

Perfect is good but DONE is better!

xo -Jane

Apr 1, 2022

One of our members sent me this:

"Hey Jane. I'm waiting for my website to be updated before I really dig in with the marketing..."

Hmmmmm. Do you ever feel like your need too wait for THIS before you can do THAT?

And do you question if it's real? Or if it's procrastination -- or even fear of doing the things?

You don't need to wait for perfection before you move forward.

But it sure feels like you do! This episode will help you get clear on your thoughts and how they affect your actions.

Show Notes: 
https://fashionbrainacademy.com/waiting/

Also...

You're Just 4 Days Away From Emails That Convert to Sales!

EMAIL BOOTCAMP - Send Emails. Get Sales.

Sign up here

And remember…Perfect is good but DONE is better!

xo -Jane

Mar 25, 2022

I have just 2 words for you... Stop It.

Stop. It.

Srsly. I'm not kidding. 

What needs to stop in your business?

I'll make a wild guess about what needs to stop - and this episode might just be a total game changer for you, if you let it.

How do I know?

Because I need to stop it too. ;)

Show Notes: 
https://fashionbrainacademy.com/stopit/

The Club: Our monthly membership for product-based business owners who want more sales using content & email marketing: 

https://fashionbrainacademy.com/theclub/

 

 

Mar 18, 2022
Today's episode is a quickie Q&A. I'm going to try out a new format for a while. I'll grab a question from an entrepreneur and answer it on the show.

Here we go...

"Jane. When I write in my voice [like emails and stuff, she's saying], so sometimes I may use swear words when creating content, and this is me and it's how I speak. Is this okay? I really don't see many other brands adopting this tone. How much of my own voice and personality should I show through my brand?"

You may not see this with a lot of clothing, accessories or home goods brands, but hella hella yes. You see this with business coaches, life coaches, healers.

But for product businesses...

Will it damage your sales?

Listen to unpack the SWEARING in marketing conundrum.

Mentioned in this episode

And...

If you want to have a community of like-minded people, stay accountable, get consistent traffic to your online store, and have consistent sales...

Join The Club - our monthly membership for marketing and sales.

And remember…Perfect is good but DONE is better!

xo -Jane

Mar 11, 2022
I recently did a LIVE Build a Following from Scratch workshop and one of the entrepreneurs typed in the Zoom chat…

“I have content but hesitate to post.”

Yep. Been there, done that. Sometimes we know what we're "supposed to do" for our business but we just aren't doing it.

Planning and over planning is a big problem for entrepreneurs.

Thinking and overthinking is a another big problem for entrepreneurs.

And here's the truth: Nothing’s going to happen if you don’t DO anything. 

In this episode, I want to help you break the pattern of planning to do stuff but not actually DOING it.

Show Notes: 
https://fashionbrainacademy.com/content/

If you want to dive deeper into these strategies, stay accountable, get consistent traffic to your online store, and have consistent sales... Join The Club.

Mar 4, 2022

This is Part 2 of this 2-part Podcast series with Claire Wolfson from Bean Goods.

If you haven't listened in to Part One yet - go and do that first and be sure to download the Timeline to follow along - https://fashionbrainacademy.com/beangoods/

In this episode, Claire dives into numbers again and answers listener questions. 

As a recap; In part one, Claire Wolfson from Bean Goods takes us through exactly how she grew her business from $134K in sales, just three years ago to over a million in 2021.

Claire went from being overwhelmed, frustrated, and broke to paying off ALL debt, moving the business out of their apartment, hiring employees, and paying off ALL business debt. 

And get this, Claire shares her numbers!! Including the actual ROI of different marketing channels (email, SMS, brand reps, FB & IG ads). She truly wants to help other c-commerce store owners and she does not hold back on the truth of what it takes to build a 7-figure online store. 

Key things we talk about:

  • Sales Figures, Average Order Value, and ROI Percentages, ROAS
  • Upsells
  • Google and Facebook Ads (Plus the numbers!)
  • Ads Managers and Brand Reps
  • Launch Strategy and Process
  • Building and nurturing a Community
  • List Building
  • The Future of Bean Goods
  • and SO MUCH MORE! 

Resources mentioned in this episode.

A snapshot about Bean Goods

"Bean Goods is a clothing and accessories brand (weiner dog-themed) originally born in Portland, Oregon in 2011. It is inspired by our little black and tan dachshund, bean who is now 17 years old. He is our hero. When Bean was 4 years old he suffered a serious back injury that caused him to lose control of his hind legs also known as IVDD. We were devastated and didn’t know what our little guy’s outcome would be. He underwent major reconstructive back surgery and miraculously made a full recovery. Bean needed a partner in crime to keep his spirits high so we adopted a wire-haired brother for him, joyles vanguard of the waldorfs (aka Van). Bean and Van have been slaying life as business pawtners and bffs ever since! Bean is the president of our company. Van is the VP.

We relocated to the LA area in late 2016 after spending a year on the road in our 13 ft travel trailer, the weenstream. We are thrilled to now be a part of the amazing community of so cal wieners and doxie enthusiasts!"

Source: Bean Goods - https://beangoods.com/pages/about-us

Feb 25, 2022

One Million Dollars in Sales as a product owner?! YES! and THIS episode you breaks down exactly how they did it.

In this 2 part Podcast, we have a super guest with us Kick-Ass, Superstar Entrepreneur, Claire Wolfson from Bean Goods takes us through exactly how she grew her business from $134K in sales just three years ago to over a million in 2021.

FIRST, go and download the timeline to help you to stay clear on the exact steps Claire took to get to $1 Million in sales - https://fashionbrainacademy.com/beangoods

Claire's success was NOT an overnight thing. I had Claire on the show a few years back when she had almost doubled her sale in a year's time. And now, Bean Goods just did a million in sales last year.

She went from being overwhelmed, frustrated, and broke to paying off ALL debt, moving the business out of their apartment, hiring employees, and paying off ALL business debt. 

And get this, Claire shares her numbers!! Including the actual ROI of different marketing channels (email, SMS, brand reps, FB & IG ads). She truly wantys ot help other c-commerce store owners and she does not hold back on the truthh of what it takes to build a 7-figure online store. 

Buckle up and let's go. This is Part 1 of this 2-part Podcast.

Key things we talk about:

  • The start of Bean Goods
  • Setting Business Goals
  • Sales Figures, Average Order Value, and ROI Percentages , ROAS
  • Building a Team (and losing team members)
  • Creating and Implementing Business Systems - With a winning Book Recommendation. 
  • and SO MUCH MORE! 

Resources mentioned in this episode.

A snapshot about Bean Goods

"Bean Goods is a clothing and accessories brand (weiner dog themed) originally born in Portland, Oregon in 2011. It is inspired by our little black and tan dachshund, bean who is now 17 years old. He is our hero. When Bean was 4 years old he suffered a serious back injury that caused him to lose control of his hind legs also known as IVDD. We were devastated and didn’t know what our little guy’s outcome would be. He underwent major reconstructive back surgery and miraculously made a full recovery. Bean needed a partner in crime to keep his spirits high so we adopted a wire-haired brother for him, joyles vanguard of the waldorfs (aka Van). Bean and Van have been slaying life as business pawtners and bffs ever since! Bean is the president of our company. Van is the VP.

We relocated to the LA area in late 2016 after spending a year on the road in our 13 ft travel trailer, the weenstream. We are thrilled to now be a part of the amazing community of so cal wieners and doxie enthusiasts!"

Source: Bean Goods - https://beangoods.com/pages/about-us

 

Feb 18, 2022

If you want to build an email list for any product, even if it’s your first product and you haven’t launched yet, you need to start marketing EARLY.

In today’s podcast, we’re talking about how to build a pre-launch email list for a physical product.

When you do all the work to create a new product, you want customers lined up, credit cards in hand, right?

But most people don’t know how to do pre-launch marketing without photos of their product. 

This episode will give you the steps to start marketing NOW,

Click HERE to download the chestsheet for this episode

Once you download the worksheet, come and listen in as we break down how to build a Pre-Launch email list – it's a good one!

Key things we talk about:

  • The key things you need to build a pre-launch email list
  • Landing Pages, popups, and forms
  • Blogs and emails
  • Email service providers
  • Your buyer persona
  • Lead Magnets / Freebies
  • Engaging with your ideal buyer

Resources mentioned in this episode.

You can sell out your new product...even if you haven’t launched yet!


Learn the step-by-step strategy in this completely updated online workshop LIVE with me!

And now it's your turn! Head over to the blog and tell me what's your BIGGEST takeaway from this episode.

What action will YOU will take to build your pre-launch email list?

And remember…Perfect is good but DONE is better!

xo -Jane

Feb 11, 2022
Do you ever feel like you’re not doing enough in your business?
  • “I should be further along by now”
  • “Why is this taking so long?”
  • “Why is she doing better than I am? What’s up with me?” 

If these sound familiar, you’re not alone.

Every entrepreneur worries that we’re not doing enough sometimes. Our brains run wild with thoughts, and approximately 80% of our thoughts are negative. It’s just part of being alive.

The topic of not doing enough came up in The Club recently and one of our members shared the best advice I’ve ever heard. 

“You will never be doing enough because enough is not a thing you can really define. What is enough? You might want to try to find a way to be with that feeling.”

Find a way to be with that feeling. I just love the honesty of that.

Not push it away, not talk your way out of it. Just BE with the feeling and know you’re not crazy, you’re just an entrepreneur.

And then she went on to say, “I have a lot of decision fatigue right now. And even just writing this comment to help you is actually helping me.”

How fantastic! I love our Club community. 

In today’s podcast episode, we dive deeper into the limiting belief of “I am not doing enough” and how to handle it.

Listen in as we break down some really useful strategies to handle the negative thoughts that come when we feel like we aren’t doing enough.

Resources mentioned in this episode.

The Fashion Brain Academy Blog – https://fashionbrainacademy.com/diary-of-a-designer/

The Club (which gives you access to our closed community) – https://fashionbrainacademy.com/theclub/

Podcast about website conversions: https://fashionbrainacademy.com/website-conversions/

Podcast about Feeling Behind in Business: https://fashionbrainacademy.com/feelingbehind/

Life hacker article – https://lifehacker.com/when-you-have-a-negative-thought-about-yourself-cancel-1832873530

Video from Bob Newhart – https://youtu.be/Ow0lr63y4Mw

And now it’s your turn, head over to the blog and let me know what your BIGGEST takeaway was from this episode.

What is it that you don’t feel like you are doing enough of and, after listening to the episode, what new narrative will you take on?

And remember…Perfect is good but DONE is better! 

xo -Jane

Feb 4, 2022
If you’re serious about getting sales in your product business, then today’s podcast episode is for you. We’re discussing the one thing that could be ruining your business….we’re deep-diving into the 4 mistakes you could be making with your buyer persona.

When I see product-based entrepreneurs struggling come through our programs and into the club, it's often it because they have not niched down deep enough and they haven't had the courage to truly choose an ideal customer.

The truth is, when you go after EVERYONE, you are attracting NO-ONE!

Listen in as we break down the 4 mistakes you could be making with your buyer persona.

But… DON’T GO YET! I have a gift for you!

I have a super value-packed 12-minute mini-class where we go into what you DO and WHO you serve.

Don’t build your business on a rocky foundation – go grab it now!

https://fashionbrainacademy.com/yourcustomer/

If you’re looking for a community that keeps you accountable, helps you generate ideas, inspires you to act AND helps you with your success, and creates explosive sales strategies, you can join us in The Club. We can’t WAIT to see you there!

The Club - our monthly membership for marketing & sales: 

https://fashionbrainacademy.com/theclub/

Show Notes from this episode

https://fashionbrainacademy.com/4-buyer-persona-mistakes/

Keeping up to date & resources for Fashion Brain Academy

Website: https://www.fashionbrainacademy.com 

Need more traffic to your online store: https://fashionbrainacademy.com/traffic/

Instagram: instagram.com/janehamillchi

Jan 28, 2022

In the last episode, we talked about seven ways to get more traffic to your online store

There's a download that goes with it - grab it now:

https://fashionbrainacademy.com/traffic/

OK, so you're getting site traffic. Now what?

Thhe most important thing you need to get sales is an actual website and a way to collect money. 

Check. You got that part, right? 

The second most important thing you need is something that SO MANY small business owners are missing. 

And without it your lookers will NOT turn into buyers. It kills your conversions.

I'll explain whhat it is and how to make sure you're doing it in this episode.

Oh! And when you're ready to DO the things we talk about on this podcast, you can join us in The Club.

You'll get the training, group support, & accountability you need to start implementing what you learn to see your sales explode.

The Club - our monthly membership for marketing & sales: 
https://fashionbrainacademy.com/theclub/

Show Notes from this episode: 
https://fashionbrainacademy.com/website-conversions/

Jan 20, 2022

There's a download that goes with this episode. Grab it here:
https://fashionbrainacademy.com/traffic/

In today's episode, I run through 7 strategies for driving more traffic to your online store that are working RIGHT NOW.

As a business owner, you want more traffic and sales, right?

Of course! But it can feel overwhelming to know exactly what to do to get the "right" traffic of buyers.

And know this... you get to choose 3 strategies for your business. Only 3.

This makes it less overwhelming for you.

And whhen you're ready, join us over in The Club to get group support, accountability, and start implementing your 3 strategies!

https://fashionbrainacademy.com/traffic/

Jan 14, 2022

When you're running the day-to-day of your business, it's hard to stay in a place of possibility.

  • Orders coming in (or not)...
  • Orders getting shipped (or not)...
  • Keeping up with the cluster f**k that is social media...
  • Watching your cash flow...

Head down working. But...

"You can't see the picture when you're in the frame."

Sometimes you need a fresh perspective.

Today's episode reminds you of what's possible in business. 

And in life.

And you'll hear 2 great examples of badass entrepreneurs and exactly what they're doing to get stuff done - even when life throws a crap-ton of trouble at you. 

- One is getting sales while dealing with chronic illness. 

- One just hit a million dollars in revenue.

Show Notes & Links:

https://fashionbrainacademy.com/possible2/

Got a plan for the next 12 months? You really CAN create a simple, do-able plan for growth that you'll actually stick to. We can do it together.

The full recording of the LIVE PlanJam Workshop is ready for you!

It's all inside The Club. 


Dec 31, 2021

Reflecting back on the next 12 months, do you like what you see? Are you proud? Disappointed? 

Today I'm sharing what's possible for you based on specific examples of what some badass entrepreneurs have achieved this year. 

- going from totally frozen to taking massive action in only 8 weeks

- getting your product featured on Oprah's favorite things

- making money and building you audience even when you have no new inventory to sell

The opportunities for e-commerce in 2022 are EXPLODING. 

This episode will show you how to get in there and get some. 

Show Notes and Links: 
https://fashionbrainacademy.com/possible1/

Join The Club to grow your sales like the badass you are: 
https://fashionbrainacademy.com/theclub/

 

 

1 « Previous 1 2 3 4 5 6 7 Next » 12