From Almost Shutting Down to an 8-Figure Online Store with Jen Geale (part 2)

This is Part 2 of my interview with Jen Geale of MTB Direct an 8-figure mountain biking e-commerce store in Australia. 

Today is all about scaling the business and how Jen and her partners grew from $1 million in sales to 8-figures. :)

Jen is SO HONEST about the successes and the struggles and doesn't hold back with what they've done to grow. I love how she refers to the struggles as the "valley of despair".

Here's what we discuss in this episode:

• The power of an email list - especially when there's a small budget for marketing
• Why she and her partners have resisted building a HUGE list
• Using giveaways to grow the business
• Why they're focusing on the on-site experience
• Increasing conversion rates
• Why it's so important to define your own version of success
• Switching the business from a "lowest price" focus to a site with true expertise in the niche and customer service

Show notes and links:

janehamill.com/jen